![]() “Red” marks the second re-release Swift has put out, and it won’t be the last. (TWTR) saying it “was the second time my music had been sold without my knowledge.” Following the sale, Swift responded on Twitter ![]() “And when that man says ‘music has value,’ he means its value is beholden to men who had no part in creating it.”īraun sold the masters of Swift’s first six albums last November. “This is what happens when you sign a deal at 15 to someone for whom the term ‘loyalty’ is clearly just a contractual concept,” Swift wrote on Tumblr in 2019. Taylor Swift releases 'Red (Taylor's Version),' an expanded rerecording of her classic 2012 album Taylor Swift performs onstage during the 36th Annual Rock & Roll Hall Of Fame Induction Ceremony at Rocket Mortgage Fieldhouse on Octoin Cleveland, Ohio. Swift said this was a “worst-case scenario,” alleging that she was bullied by Braun for years. Braun’s Ithaca Holdings acquired Big Machine Label Group as part of a reported $300 million deal in 2019. Her previous catalog at Big Machine was sold to a company owned by music manager Scooter Braun. When that ended in 2018, the singer signed a new agreement with Universal Music Group, which granted her ownership of her master recordings going forward. Since then, everything has changed for Swift.įor most of her career, Swift had a deal with Big Machine Records. When she first recorded “Red” it was done under different contractual and legal agreements. Having ownership of her work is also deeply personal to Swift. Red (my version) is out /Ji26KdOlWQ- Taylor Swift November 12, 2021 Red is about to be mine again, but it has always been ours. It never would have been possible to go back & remake my previous work, uncovering lost art & forgotten gems along the way if you hadn’t emboldened me. ![]() This is commonly known as a “master.”Īn artist like Swift gets a certain chunk of the revenue made by the recording but usually doesn’t control the recording. Swift didn’t own her masters in the first place because, when a recording artist signs with a label, the standard legal arrangement grants the record company ownership of the copyrights of the recordings. That’s a tedious process, but also a savvy business move: It not only boosts Swift’s streams and sales, but it also gives her control over her work - or at least the new “Taylor’s Version” of them. ![]() You can now order Taylor Swift's favorite Starbucks drinkīy re-recording her hits, Swift will have to begin again on songs her fans know all too well so she can reclaim control over her masters. (Photo by Jamie McCarthy/Getty Images for MTV) Jamie McCarthy/Getty Images for MTV NEWARK, NEW JERSEY - AUGUST 26: Taylor Swift attends the 2019 MTV Video Music Awards at Prudential Center on Augin Newark, New Jersey. ![]()
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